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Tobacco companies manipulate tobacco products in ways that make the toxic smoke feel less harsh and harmful than it is.

But no matter what they do to it, you're inhaling the same cancer-causing poisons. This is the con that kills.

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The con that kills #1

Menthol makes smoking more addictive

Menthol is one of the additives used in tobacco that masks the harshness of the smoke in your mouth and throat. It cons you into feeling that the toxic smoke is less harmful than it is. Menthol also makes smoking more addictive.

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The con that kills #2

Rollie tobacco is manipulated to make you think it’s natural and fresh

Rollie tobacco may seem more natural and fresh, but over 10% of a rollie pouch is chemical additives. Some of these additives make the toxic smoke feel less harmful than it really is and can cause further damage to your body.

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The con that kills #3

How are tailor-mades manipulated?

Tobacco companies add tiny holes to cigarette filters to mix air into the smoke. This makes the toxic smoke feel lighter, but it's just as harmful. Tobacco in tailor-mades contains masking agents and other additives that also hide the harshness of the smoke, making it possible for you to inhale cancer-causing chemicals.

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The con that kills #4

All tobacco products are toxic and none of the alternatives are safe

While e-cigarettes don’t contain tobacco, they do contain hundreds of chemicals: some are known to be harmful to inhale and many haven’t been tested at all. Most e-cigarettes contain nicotine, which is highly addictive. People who use e-cigarettes are more likely to go on to smoke than people who don’t use e-cigarettes.

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Do you know how many chemicals are in tobacco smoke and how they get there?

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